Senin, 06 Desember 2010

Liu Wen: From Tourist To Fashion Model

Four years ago, Joseph Carle, Creative Director for Marie Claire in that time, he found what he was yelling for the small Beijing fashion show. While he was watching the show, the leggy 18-year-old stunned Carle. He immediately asked for a show decorator models. "Liu Wen, a rookie," said the barber said. "No, no. It's not a beginner, she is the star of" Carle recalled answering.

His discovery came at a time when he was Carla desperately needs a new face his method of expression of beauty, fashion and style in China to encourage. He says he found everything in Liu.

It was also the most unexpected for Liu, now 22 and one of the most booked model in Paris and New York. She recently became the first and only Chinese model run from Victoria's Secret lingerie fashion show two years long.

After the photoshoot for Marie Claire in London, Liu made her professional debut in 2008. She has since gone into the fashion world is a who's who: Anna Sui, Dolce & Gabbana, Alexander McQueen, Chloe and Lanvin. In April, Liu signed a contract with Estee Lauder to one of the top Asian models represent a global cosmetic company.

She is also the main face of the range models that Chinese women are international launch and landing runways, fashion phenomenon that many experts say it goes hand in hand with an increasing number of Chinese people as consumers of fashion from the government pushes for more domestic spending pressure.

"In recent years, China has become not only the emerging markets, but a viable market with millions of consumers. So it makes sense to include Chinese models, which consumers can identify," said Carle, now the creative director NUMERO for China.


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